4 PS Marketing Assignment Help Services

Marketing is a continuously developing field where the chance of getting respite with a specific strategy for a longer time is minimal. With globalization and the inception of eCommerce, competition has taken another dimension that no one had thought of even two decades ago. Every sector is flourishing with options while customers are feeling empowered. Right from database management to customer relationship management or product designing to product delivery to the customers’ doorsteps, a marketer has hundreds of responsibilities to be attained regularly. This is where the 4 Ps of the marketing mix makes the market analysis rather smooth sailing. The 4 Ps modelling lets a marketer understand their product position more elaborately and accurately. It’s vital in this competitive environment. As a marketing management student, you may get a few assignments on the 4 Ps of the marketing mix.

4 Ps of Marketing management cracked

E. Jerome McCarthy was the proponent of the 4Ps of the marketing mix. Let’s discuss these points elaborately:

• Product–Product here refers to goods or services that a business offers to the customers. A product needs to fulfil the existing demand of customers like a body soap that millions of people buy every day and doing so for centuries. A product may be a new introduction to the market that the market had never seen or experienced before when liquid soap was introduced in the market for the first time.
• Price–Price a product is the cost of a product or service that you buy from the marketplace. The pricing of a product needs to be competitive as well as profit-generating. It’s a tremendous task for a business that is in manufacturing and marketing a product or service. Sometimes, the manufacturer or marketer keeps the price high or uses exclusive raw materials for manufacturing. These end products are priced higher than the other products in the category. These are called luxury products. Luxury products have a specific market of their own. Sometimes, for attracting more customers, marketers lower the prices of the products slightly below the nearest competitors or offer discounts on buying a specific number of products.
• Place–Where a marketer selling the product is as important as the product itself. A business might have a great product or an innovative service, but that should be produced to the marketplace where it would have a demand. Where the product is sold determines the demand for the product to a large extent. The place is relevant in three aspects. First, if the product is available in the retails. For example, it is expected that body soap will be available in departmental stores, groceries, or personal care showrooms or shops. If it’s an eCommerce, people will find them under the personal products section. Second, the display of the product is also important. It attracted buyers to a product when seeing them or have a scope to take it into their hands. Third, products get huge attention when displayed through TV shows or web series.
• Promotion–Its sole purpose is to inform the market or buyers that the product is available in the market. Marketers include basic details of the product so that consumers get interested in the product. Promotion takes diverse forms such as advertisements, mass communication, social media, word of mouth,. While promoting a product, marketers go into a deep analysis of the targeted demography so that the promotional campaign gets maximum exposure to the targeted section of the market.

4Ps of the marketing mix is important for better exposure to the market and improve competence. If it gave you assignments on 4Ps, go through these aspects of the product on which you have determined to work. You can also seek expert 4Ps marketing assignment help from experts having experience in assisting students like you.